Simple messages, for good and evil

Here’s an example of how a simple message can be incredibly powerful. This direct plea to the CEO of Chevron Texaco from the people of Ecuador was produced by our friends at Rickshaw Films.

And here’s another example of effective messaging, this time from the friendly people behind high fructose corn syrup: Sweetsurprise.com

Notice how the first Sweetsurprise video plays off the racial dynamic of the white liberal know-it-all being called out by the authentic, down-to-earth black woman.