Bringing the World Cup to the Middle East

Qatar_footballer

Qatar wins! INVISIBLE HAND’s Anthony Lappé recently was part of the team that helped bring the FIFA World Cup to the Middle East for the first time. As a writer for @radical.media, he wrote two of the three films shown in Qatar’s historic final bid presentation on Dec. 2, 2010 in Zurich, Switzerland. Lappé also traveled across the Middle East as a second unit director for the final film. The Wall Street Journal wrote, “[Qatar's] three slick videos had the quality and inspiration of Oscar-winning short films.”

Earlier, Lappé wrote another short film and ad for Qatar’s bid (directed by Lenard Dorfman, produced by @radical.media) staring Zinedine Zidane. The ad, which aired around the world on numerous international networks, was credited by London odds-makers with catapulting Qatar’s bid into the favorite slot prior to the Dec. 3 vote.

The project can be viewed here.

Production stills:

Cairo skyline
Interviews at the Gezira Sport Club, Cairo

DP Davi Russo shoots the pyramids