Bringing the World Cup to the Middle East


Qatar wins! INVISIBLE HAND’s Anthony Lappé recently was part of the team that helped bring the FIFA World Cup to the Middle East for the first time. As a writer for, he wrote two of the three films shown in Qatar’s historic final bid presentation on Dec. 2, 2010 in Zurich, Switzerland. Lappé also traveled across the Middle East as a second unit director for the final film. The Wall Street Journal wrote, “[Qatar's] three slick videos had the quality and inspiration of Oscar-winning short films.”

Earlier, Lappé wrote another short film and ad for Qatar’s bid (directed by Lenard Dorfman, produced by staring Zinedine Zidane. The ad, which aired around the world on numerous international networks, was credited by London odds-makers with catapulting Qatar’s bid into the favorite slot prior to the Dec. 3 vote.

The project can be viewed here.

Production stills:

Cairo skyline
Interviews at the Gezira Sport Club, Cairo

DP Davi Russo shoots the pyramids